Tuesday 25 September 2018

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Cork Independent

Business & Professional

Farmers’ market workshop for aspiring food entrepreneurs

Wednesday, 22nd August, 2018 4:31pm

If you are keen on starting a food business, a Bord Bia workshop this September could help you get started by selling your product at farmers’s markets.

Open to Irish food, drink, seafood and horticulture producers, Skills Training for Selling at Farmers’ Markets is a practical and interactive workshop specially developed by Bord Bia. Suitable for both existing stall holders and first-time producers, it will take place in Acton’s Hotel, Kinsale on Tuesday 4 September from 9am to 2pm.

The workshop will cover the wide variety of knowledge and skills required to sell at farmers’ markets including sales and marketing skills, budgeting, stall management and customer service.

The Kinsale workshop is one of four half-day workshops taking place around Ireland to meet the needs of local producers.

The workshop will be delivered by experienced stall holder and farmer, Margaret Hoctor of Kilmullen Farm in county Wicklow.

Speaking at the launch, the Minister of State for Food, Forestry and Horticulture Andrew Doyle said: “Farmers’ markets are an important feature of the Irish food industry, benefiting both consumers, producers and the local community. Now into its third year, these Bord Bia workshops have assisted the development of many local food businesses and the thriving farmers’ market channel and are also responding to consumer demands for sourcing and buying locally produced food.”

Farmers’ markets are becoming increasingly popular with consumers with Bord Bia identifying over 150 food markets in Ireland in 2014, including community markets, farmers markets, lunch-time markets, weekend city markets, co-operatives and country markets.

A recent study by Bord Bia into Irish and British consumers and their food (Bord Bia Periscope, 2017), found that buying local is important to over two thirds of consumers in the Republic.

The same study found that farmers markets are synonymous with local food with 41 per cent of consumers describing ‘local food’ as “food available in farmers’ markets”.

Numbers are limited, so interested parties are encouraged to register now. A €20 charge per person applies and you must register at least three days in advance of the workshop date. For registration and further information see www.bordbia.ie/FarmersMarketsTraining or email maria.stokes@bordbia.ie.

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