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UCC cuts the jargon!

Wednesday, 29th August, 2018 4:50pm

A new social media campaign is set to teach the public about topics from political violence to atmospheric chemistry.

University College Cork has launched the new Instagram campaign aimed at presenting complex ideas and research in a straightforward way to a general audience.

Developed by UCC’s Office of Media and PR, the campaign features attention-grabbing portraits of researchers taken by Cork-based photographer Clare Keogh, accompanied by accessible explanations of their work.

The campaign, which was recently rolled out on the @universitycollegecork account, is focused on encouraging good communication from researchers tackling the world’s grandest challenges. It seeks to reinforce the message that making ideas simple, relevant and exciting is not the same as dumbing them down.

Dr Orla Lynch, Head of Criminology, spoke about her recent research into how people become involved in political violence. “This work involved conducting interviews with over 100 members of terrorist organisations with the aim of trying to understand their journey into and out of violence,” she said of her feature in the campaign.

Dr Lynch’s most recent work examined the issues surrounding European children who were brought to and grew up in ISIS-held territory in Syria and Iraq, and the implications of their experiences for reintegration back into their home country.

Professor John Sodeau, Director of the Centre of Research into Atmospheric Chemistry (CRACLab) at UCC, spoke about air pollution and the worries over Cobh’s air quality due to its large number of visiting cruise ships, the proposed Ringaskiddy incinerator and the Haulbowline Island clean-up.

Other researchers featured in the campaign discuss, among other things; the advancing use of technology of using bacteria to produce bioplastic from dairy processing wastewater; producing enough high-quality, protein-rich and sustainable food that satisfies the growing world population and nanotechnology. To follow the campaign, follow UCC @universitycollegecork Instagram account.

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