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Written by Staff Reporter   
Thursday, 10 July 2008

Anyone who's spent a summer to the States will know all about the fab make-up brand ‘The Balm'. With lots of gorgeous products wrapped in even more amazing packaging, this brand has gained a cult following in the US and is now hoping to achieve the same in Ireland.

The range includes luscious glosses and lip colours, sensational eye colours and blushes. My own favourites are Shady Lady (€15.95) eye colour which comes in four fabulous shades that glide on and stay put, Plump your pucker (€15.95), an innovative new product that aims to plump those lovely luscious lips and leave you feeling completely kissable while also adding a splash of colour and Hot Mama (€19.95), a true all-in-one essential: sexy shadow, striking blush, subtle highlighter, and light-reflecting lip finisher tucked inside a go-anywhere compact.

The range is already hugely popular with celebs like Reese Witherspoon, Angelina Jolie, Katie Holmes, and Gwen Stefani and no doubt will prove just as popular here in Ireland.

The Balm is currently available at Sam McCauleys outlets across Cork.


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