Saturday 17 March 2018

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Cork Independent

Lifestyle & Leisure

Baby on board badge launched

Wednesday, 29th November, 2017 5:25pm

The badges are designed to overcome the awkwardness often felt by pregnant women in having to ask someone to give up their seat on the train. It will also assist other customers to know a mum-to-be is pregnant as it may not be immediately obvious, and also encourage greater consideration for their needs.

It’s the latest campaign from Iarnród Éireann to encourage more considerate behaviour by commuters, following the tongue-in-cheek Urban Travel Dictionary which highlighted the means by which some practiced commuters avoid acknowledging the needs of others for their seats!

'Mobile-phoney' (pretending to be on a call) and 'snoofing' (spoofing a snooze) and other terms have become part of commuters’ vocabulary as a result.

A spokesperson for Iarnród Éireann said: “Commuting by its nature, particularly in the morning and evening peak, is busy with high demand on our services, including DART and commuter trains. However, it should still be an environment where we all show consideration for others.

“We hope the Baby on Board badge will make commuting easier for mums-to-be, and make it easier for others to offer them assistance. Already we’re seeing strong interest from both pregnant women and indeed their partners, who are emailing us to get badges for their commute.”

The badges are available by post from Iarnród Éireann by emailing your name and address to

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