Wednesday 14 November 2018

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Motors

Jaguar signs deal with Dua Lipa

Wednesday, 29th August, 2018 4:50pm

Jaguar and Dua Lipa, the global superstar singer-songwriter, have announced a music and technology partnership.

The half-Kosovan music artist will launch a ground-breaking collaboration with Jaguar at an exclusive gig in Amsterdam on 3 September. The event kicks-off a series of Jaguar events across Europe, called The Pace: Season One, which celebrate the brand’s popular SUV models, the E-Pace, F-Pace and I-Pace.

Dua Lipa, currently the most streamed female music artist in the world, will perform not with another artist but with the new Jaguar I-Pace – an electric performance SUV that has zero tailpipe emissions and can accelerate from 0-100km/h in 4.8 seconds.

On the collaboration, Dua Lipa said: “I love to push boundaries with my music and my performances and this partnership is going to take things to an exciting new level. It’s a hi-tech project combining music and Jaguar technology, and I know my fans are going to love what we are creating together. All will be revealed on 3 September in Amsterdam.

“I’m so excited that my first car is going to be the I-Pace and to be trailblazing for the new electric generation.”

The Dua Lipa x Jaguar collaboration launches on 3 September on Jaguar social channels and websites across Europe.

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