Friday 19 October 2018

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Cork Independent


Building a better future

Wednesday, 4th October, 2017 5:52pm

There will be an open day held by Gurranabraher Credit Union on Saturday 7 October from 11am-1pm.

The event is part of Gurranabraher Credit Union’s new strategy to provide members with the best service and response to changes.

During the event, the Credit Union Chairman, former lord mayor Michael O’Connell, will welcome the current Lord Mayor and Credit Union member Cllr Tony Fitzgerald. Some of the team from St Vincent’s Camogie Club who were members of the All-Ireland winning Cork camogie team will also be in attendance.

Gurranabraher Credit Unions Marketing Manager Liam O’Doherty explained: “Defining a great member experience refers to the complete experience the member has with Gurranabraher Credit Union. Member experience is vital because a member who has a positive experience with us is more likely to become a repeat and loyal member,” he said.

“In fact, member experience impacts the willingness of a member to be a loyal advocate. If we want to attract new members who stay loyal, we have to invest in the experience.”

Gurranabraher has embarked on a plan to reengineer how it engages with members by providing a Member Services Hub at its Bakers Road office, complete with three informal member pods where members can discuss all their needs in a private space.

These spaces have been kitted out with state of the art tablets to provide members with all the information they require. Philip Hosford, CEO Gurranabraher Credit Union, said: “Exception member service will be the platform that will drive Gurranabraher Credit Union forward as we seek to realise our ambition to be the most trusted and preferred financial institution in Cork.”

Gurranabraher Credit Union is the largest Credit Union on the northside and has been providing banking services to its members for over 50 years.

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