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Paul Street business vows to keep going

Wednesday, 29th November, 2017 5:33pm

A Paul Street shop that was forced to close its doors temporarily to protect its customers on 16 November, has vowed to keep the business going, following an outpouring of local support.

Pure Crafty has long been a draw for Cork-made gifts and jewellery. Its speciality of personalised, homemade cards means it should be gearing up for its busiest time of the year. However, a routine renovation recently spelled disaster for the people behind it, the Moloughney family.

When plaster was removed from the shop front to freshen up the appearance, it revealed severe structural instability throughout the building. In the interest of public safety, the building was closed up.

"The most important thing is that we caught it in time,” said Patch Moloughney. “Even though we might lose out on a lot of business, nothing would be worth one of our customers being hurt.”

Christmas is a make or break time for most small businesses, with many making up to 30 per cent of their annual turnover during the festive period. With personalised gifts and Christmas cards a huge part of their business, the Moloughneys not only feel they are losing a lot of money but also are letting down a lot of loyal customers. However, they are confident that the support of Cork people will get them through.

"What has really impacted on me since the closure is how supportive our community of customers is, and how willing the old town traders are to help out in my time of peril,” said Patch Moloughney.

The forced closure has sparked innovation as the Moloughneys have created a new website, purecrafty.ie, to serve customers. They are also looking at the possibility of going wholesales. In the meantime, they are returning to their roots, with plans to operate from stalls in the local area.

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