Tuesday 16 January 2018

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Do festivals need more marketing?

Wednesday, 10th January, 2018 5:10pm

Fáilte Ireland has established a funding agreement with local authorities which is hoped will drive the implementation of tourism based activities.

This emerged at a meeting of Cork City Council on Monday during a discussion about tourism, arts and culture.

Independent Cllr Kieran McCarthy said it was very welcome that Fáilte Ireland continues to fund festivals in Cork city but he said that more could be done, especially around promotion and marketing.

He said: “I think we need to list all our festivals on our website. We need to do more work in terms of getting the message out that these festivals are actually on.”

He said that a new platform needs to be created so that all of Cork’s festivals could be marketed together.

“We need a better mechanism to promote our festivals”, said the Cork City South-East ward councillor.

Meanhwhile, Workers’ Party Cllr Ted Tynan said he has been involved with the Mother Jones Festivals since its inception in 2012.

He said that the festival attracts hundreds of people into that area of Shandon and it’s an “important investment” on the financial and political front.

Fianna Fáil Cllr Tom O’Driscoll said care needs to be taken when promoting Cork festivals on an international level.

He said: “We need to be careful. As much as we all want to see more people coming into the country and to Cork city, there are festivals that are for the benefit of our own citizens.”

He also queried if tourists know about the extent of the festivals that are on during the summer.

“It really comes back to how we market our festivals at home and abroad.”

He said that there are big festivals like the Guinness Jazz Festival which everyone knows about and when it is on but there’s also smaller festivals that are less well known about.

Earlier in the meeting Cllr O’Driscoll, during question time, asked what funding was given by Cork City Council to support each of the major festivals that took place during 2017.

Referring back to this list and the smaller festivals, he said: “I must personally say that I didn’t even know that they existed and I’m a public representative.

"There are people on the street who would find it hard pushed to tell you when some of these festivals are on.”

He said that some festival organisers who are receiving funding from Cork City Council or other bodies need to try to “up their game to get the message out”.

Cllr O’Driscoll added that it doesn’t cost a lot to market these festivals, especially if using social media to promote them.

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