Tuesday 25 September 2018

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Cork Independent

Glamity Jane

The future is cruelty-free

Thursday, 9th August, 2018 9:13am

Cruelty-free cosmetics have arrived in a big way, as we become more aware of the horrifying ways that animals are treated during testing.

While there is a difference between cruelty-free and vegan, many products are now happy to be both. This week I will share some of my favourite cruelty-free brands and you may be surprised that some of them don’t come with a massive price tag.

The Penneys PS… range has achieved the Cruelty-Free International Leaping Bunny certification, including makeup, skincare and haircare products.

The Leaping Bunny logo will now shine bright on all Penneys own-brand PS… products allowing customers to shop for their favourite beauty essentials in the knowledge all Penneys' own-brand cosmetics are free from animal testing.

Penneys has worked very closely with Cruelty Free International to rigorously audit the entire PS… product range over the last year. The Leaping Bunny accreditation is the most trusted cruelty-free certification for non-animal tested cosmetics.

Penneys' lipsticks, retailing at only €2, come in a range of finishes from lustre to matte. The bronzers for €3.50 are not chalky and blend so well. The brushes, starting at €1.50, have no animal hair and are a doddle to clean. Penneys regularly bring out trend focused pallets with ten eyeshadows for under €8. Its own brand lashes, which start from €1.50, are a part of every makeup artist's kit.

The Glam Fam range includes three gorgeous highlighters, €11.99, so you can ‘glow’, ‘glisten’ and ‘gleam’ all day long. These illuminating drops refresh and enhance your natural complexion and can be used in a multitude of ways, i.e. applied directly to the skin, mixed with foundation or mixed with moisturiser to complete any flawless look.

I love the effect of them on the body too, across your collarbones and décolleté. Use them mixed with body lotion on your arms and legs for a Hollywood glow. The range also includes eight shades of cream eyeshadows, €9.99, which glide on with effortless application and dry in seconds leaving you with long-lasting statement eyes packed with shimmer. The intense cream pigments are the perfect eyeshadow toppers and do not crease or crack on the eyelid. Create a matte eye and cut the crease with the rich pigment or wear alone for a glam day look.

Conscience Clear Tan (€25) is an odourless, organic liquid formula. The vegan and paraben-free tan is quick drying and will leave you with a natural light tan colour. It comes in medium and dark and fades off like a dream.

When searching the world for ingredients, Kevin.Murphy looked for companies that use micro cultivation, organic growing practices, or ecologically sound wild harvesting techniques to ensure the Kevin.Murphy range is of the very highest natural quality.

Vitamins and amino acids repair the outer surface of the hair, thickening the hair and reducing the formation of split ends. Moisturisers from mango butter and murumuru butter smooth the cuticles and soften the hair. Extracts from Peruvian bark, baobab, bamboo and orange blossom infuse the hair with weightless moisture.

All Kevin.Murphy hair products are sulphate free, paraben free and cruelty free. He has adopted a skincare approach to hair and I must say that the products perform well and smell beautiful and are all suitable for extension wearers. Many salons have taken on the Kevin Murphy range of products and they are available online too.

Kat Von D has long been an advocate for animal rights and in recent years all her products have switched to being, not only cruelty-free, but also vegan. Check out the Lock It Concealer and Foundation which promise 12 hour creaseless wear. The Tattoo Liner is my go-to as the best longwear liner on the market with the ultimate precision tip to take your wing from subtle to dramatic.

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