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Business & Professional

T4Adventure is Bank of Ireland/IGNITE Best Business

Wednesday, 3rd April, 2019 4:01pm

Feeding outdoor endurance athletes is the focus of the business that was recently named Bank of Ireland/IGNITE Best Business.

T4Adventure, which creates and produces a range of lightweight, quick-cooking breakfasts, entrees and snacks for outdoor athletes was recognised at the annual IGNITE Awards & Showcase held in UCC’s Devere Hall on the evening of Thursday 28 March.

Founded by New York native Jennifer Hurley, T4Adventure was established when she saw a gap in the market for high-quality food options for outdoor endurance athletes while backpacking around Ireland.

A qualified chef with 15 years of food, event and hospitality management experience, Jennifer created a nutritious product in response. Each meal is freeze-dried and packed in a biodegradable pouch.

Set up in 2011, IGNITE is a 12 month, international award-winning business incubation programme. Last Thursday IGNITE celebrated the achievements of the ninth cohort of recent graduate entrepreneurs.

The IGNITE programme focuses on innovative business models to ensure competitiveness and scalability, validating the business model to ensure the business idea is robust enough to succeed and developing soft personal skills needed to network, pitch, sell and survive.

The programme also introduced a second annual intake of participants in September, who are now six months into the programme. These young entrepreneurs showcased their businesses at the event.

Awards were presented in front of an audience including Lord Mayor of Cork, Cllr Mick Finn and Deputy Mayor of Cork County, Cllr Joe Harris. Two further awards were also presented on the night to recognise business planning and innovation.

The award for Best Business Plan sponsored by KPMG went to Jason Hamilton-Foott of Lovato Candles, a luxury collection of Irish made candles and scented products. Inspired by the beauty of West Cork and a lack of Irish candles on the market, Jason began working on Lovato Candles in 2017, and joined IGNITE as an associate in 2018.

This year’s Innovation Award sponsored by Ronan Daly Jermyn was presented to John Cal Kelleher of SigniFence, an electric fence management system that allows farmers to monitor and control electric fences with a smartphone.

The awards judging panel consisted of Seán Byerley, Head of Bank of Ireland - Cork City; Kate Hyde, CEO of Glencove; Declan O’Mahoney, CEO of TracknStop; Helen Sleator, Director of KPMG and Eoghan Doolan, Associate Solicitor, Ronan Daly Jermyn.

Chair of the judging panel Seán Byerley said: “It certainly wasn't an easy task choosing the winners, and as always, the quality of the business presentations was extremely high. It’s fantastic to see so many promising start-ups with a bright future ahead. Each of the start-ups that presented to the judging panel demonstrated a true entrepreneurial spirit, determination and a strong work ethic with strong potential to run a successful business.”

Past winners of the IGNITE Business of the Year Awards include Mike Sheehan of Milis Bio, Dr Fiona Edwards-Murphy of ApisProtect, Dr Sinead Bleiel (Doherty) of AnaBio Technologies Ltd, and Ross O’Dwyer and Richard Barrett of PunditArena.

Eamon Curtin, IGNITE Director said: “Since IGNITE was established in 2011, we have welcomed so many fantastic businesses and entrepreneurs with many who have gone on to reach international success. UCC’s backing of new start-ups and their continued support is without doubt a huge contributor to this success. Cork has a growing reputation for innovation, entrepreneurship and start-ups and we’re proud of the contribution that IGNITE has made to date. We look forward to welcoming the next intake of IGNITE participants who are here tonight as they begin their entrepreneurial journey.”

Developed and hosted at UCC, IGNITE is open to all recent graduates from any discipline and from any third level institution in Ireland. More information is available at

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