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BMW shows off new 330e, and new subscription service

Thursday, 29th November, 2018 8:54am

BMW has just announced the new 330e, which picks up where the previous plugin hybrid version of Munich’s evergreen sports saloon left off. This time it has more power than before (albeit only for short bursts) and can, claims BMW, go further on one charge of the batteries.

That battery-only range is now a claimed 59km on a full charge (that’s 9km more than the previous claim, and that’s on the tougher WLTP test). Claimed fuel consumption is 2.0 litres per 100km (that’s 138mpg — good luck with that) and claimed emissions are 39g/km.

As before, the 330e uses a 2.0 litre turbo four-cylinder petrol engine, with 184hp, and an electric motor with 68hp. Combined, the two motors produce 252hp, but BMW says that this can be boosted to 293hp for short bursts, by briefly over-running the electric motor in a system called XtraBoost.

There’s also an artificial engine soundtrack, similar to that used (rather successfully) buy the i8 plugin hybrid supercar, but the penalty for all this tech is less luggage space — the boot shrinks to a fairly paltry 375 litres, to accommodate the 12kWh battery stack.

Sadly it won’t be a 191 car though — with sales starting in July, you’ll have to wait for 192.

BMW is also launching its new BMW First subscription service in Ireland. This is not a car subscription, but an aftersales package.

With costs ranging from €4.90 to €16.90 per month, the varying tiers give you a 20 per cent discount on such things as engine oil and wiper blades, on servicing costs, a monthly car wash, and money off fuel at Circle K filling stations.

For the dedicated enthusiast, there’s also the opportunity to rent high-performance BMW models, such as the M2 Competition, the X3 M40i, and the 440i Gran Coupe, at preferential rates.

Paul Sharpe, aftersales director BMW Group Ireland said: “This BMW Group AG project has the potential to revolutionise how the company worldwide offers its future aftersales services to customers. BMW First’s subscription business model is part of the BMW Group’s strategy to develop new business opportunities. We see the subscription model as a way to connect with customers and provide valuable services at a fraction of the cost that inevitably maintain the value and condition of the customer’s vehicle.”

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