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Mazda shows off all new 3 in Los Angeles

Wednesday, 5th December, 2018 4:42pm

Mazda has shown off its all-new 3 saloon and hatchback at the Los Angeles Motor Show.

The all-new Mazda 3 adopts the latest version of Mazda’s Kodo design language that embodies the essence of Japanese aesthetics. While the overall design presents a simple, single form, subtle undulations bring the styling to life through shifting light and reflections that glide over the body surface.

The result, said Mazda, is a richer and more powerful expression of vitality than that seen in previous Kodo models. Despite sharing the Mazda 3 name, the hatchback and sedan models have distinct personalities — the design of the hatchback is dynamic, that of the sedan elegant.

The 3 also adopts Mazda’s new SkyActiv vehicle architecture, designed to enable people to make the most of their natural sense of balance.

The powertrain lineup comprises the latest SkyActiv-X, SkyActiv-G and SkyActiv-D engines, each of which provides smooth, responsive throttle control in any driving situation.

The new SkyActiv-X petrol engine uses a mixture of both spark ignition and diesel-style compression ignition to make some impressive fuel savings — a claimed 30 per cent improvement in fuel economy, and a claim that it can actually match current diesel engines for fuel consumption and emissions.

It’s cutting-edge tech, and Mazda (a relatively small car maker, just 1.6 million sales per year or thereabouts) has beaten giants such as General Motors, Honda, and Mercedes-Benz in bringing the tech to production. General Motors even issued a ‘kudos to Mazda’ statement in acknowledgement of the achievement.

Based on its key philosophy of designing the car around the human being, Mazda has dramatically enhanced the car’s fundamental driving attributes such that accelerating, turning and braking all feel completely natural.

Having sold over six million units since its 2003 debut, the Mazda 3 has driven the company’s growth from both a brand and business perspective. It has delivered Mazda’s renowned driving pleasure to customers all over the world and been a mainstay of global production at key plants.

“The all-new Mazda 3 we unveil today begins a new era for Mazda,” said Akira Marumoto, Mazda’s Representative Director, President and CEO.

“The next generation of Mazda cars will enhance the value of the car-ownership experience. Though these products, we will further raise Mazda’s brand value and work towards our goal of building ever stronger bonds with customers all over the world.”

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