Tuesday 21 May 2019

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Plugin Outlander becomes Mitsubishi’s best-seller

Wednesday, 27th February, 2019 3:21pm

Just a year after passing 100,000 cumulated sales end of January 2018, the Mitsubishi Outlander PHEV has reached a new milestone in Europe.

Launched in a few European countries in late 2013, Mitsubishi Motors’ Outlander PHEV has gradually become Mitsubishi’s best seller – a trend first noticed in November 2018 and confirmed month after month since then.

Fuelled by the success of the much improved 46g/km 2019 model launched last year, Outlander PHEV sales in Europe have doubled on an annual basis over the last six months to a monthly average of 3,000+ units, also attracting in the process a more affluent customer set to the brand, as noticed in other global regions too.

With its combination of high tech efficiency, go-anywhere ability, Japanese quality and green credentials, all in the ever popular SUV format, Outlander PHEV has met a maturing European customers’ mindset, away from the tax incentives of yesterday – a new development matching the significant growth recorded in markets like Germany or France.

In total, between October 2013 and January 2019, 126,617 Outlander PHEVs have been sold in Europe.

Commenting on this new performance, Bernard Loire – Mitsubishi’s President and CEO – said: “Today, to our many European customers, the 46g/km Outlander PHEV is the true go-anywhere vehicle, equally at ease in zero-emission restricted access city centres, for family long distance driving and on twisting mountain roads with its twin motor 4WD system.”

He added: “Outlander PHEV is our brand flagship, our best seller in Europe, a trend-setter that the industry is watching carefully and a pointer to Mitsubishi’s long term strategy, blending adventurous SUV heritage with progressive electrified technologies.”

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