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Seat making waves in sinking market

Thursday, 22nd August, 2019 8:52am

Seat Ireland has announced record sales results for the month of July with sales topping nearly 1,000 units accounting for a 4.0 per cent market share as the brand continues to cement its position as one of the fastest growing car brands in Ireland.

Seat sales in July have increased by a significant ten per cent year on year and are up nine per cent year to date compared to this time last year, meaning the brand is continuing to outperform in an Irish market which is down almost eight per cent. This success is positioning the brand as a strong contender in the current market.

Driving Seat’s success for the month of July is the Seat Ibiza, the brand’s statement compact urban car which encourages consumers to embrace their drive.

The fun and well established model comes with impressive technology features with front assist as standard. Motorists can avail of the latest offers on the Seat Ibiza which includes price packages from €179 per month including 0 per cent PCP finance or a €2,000 trade in bonus until the end of August.

In addition, Seat guarantees the future value of all models in the range when customers avail of PCP giving customers financial security.

The Seat range which is proving to be a cut above the rest is the brand’s newest SUV range, with the Seat Arona Crossover coming out on top as the overall best-selling model for the brand year to date.

This comes as no surprise as the Seat Arona Crossover was crowned Irish Small Crossover of the Year 2019.

Additional models in the range include the stunning Seat Ateca and the new large Seat Tarraco SUV, recently awarded Ireland’s safest seven seater SUV. The impressive SUV range accounted for a staggering 60 per cent of Seat’s sales in the month of July.

Niall Phillips, Brand Director at Seat Ireland commented: “We are thrilled with the record sales results for July of nearly 1,000 units and delighted to see that it has been another excellent month for Seat. The brand is performing exceptionally well in this market and the impressive figures from last month are clear evidence of the significant impact the brand is having.

“The development of our product range and retailer network over the past three years has been a gamechanger for the brand in Ireland, along with a very passionate and committed team at Seat Ireland that really strive to maximise the brands opportunity in this market.”

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