Friday 22 November 2019

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Cork Independent

Motors

Seat reports highest Irish sales in two decades

Wednesday, 23rd October, 2019 4:10pm

Seat Ireland has announced impressive sales results for the month of September with over 4,000 units sold year to date, which is up 10.5 per cent compared to this time last year and the highest achievement for the brand in Ireland in 19 years.

Seat’s latest sales results prove it has cemented its position as one of the fastest growing car brands in Ireland and the brand continues to grow, compared to the market which is down over all by seven per cent. This month’s sales have resulted in a record market share for Seat of 3.5 per cent year to date.

Driving Seat’s success this month is the Seat Arona, winner of Irish Small Crossover of the year 2019, which accounts for over 27 per cent of Seat’s sales year to date. The Arona is an elegant, spacious, practical and comfortable SUV, which combines the advantages of its compact dimensions with its crossover attributes.

Seat’s SUV range is proving to be a cut above the rest with the stunning Seat Ateca and the all-new Seat Tarraco, the brand’s first seven-seater SUV, and a strong contender in this segment.

The SUV range accounts for a phenomenal 60 per cent of Seat’s sales year to date.

Seat’s success can also be attributed towards its expanding dealer network and the roll out of new state of the art showroom branding across the full dealer network.

Niall Phillips, Brand Director at Seat Ireland commented: “We are delighted to see more great results for Seat this month – over 4,000 units sold is a record result for us. This is proof the brand is doing well in the market and we have an exceptional team here in Seat Ireland and on the ground in our 24 dealerships nationwide to thank.

“We look forward to seeing what the remainder of the year holds for Seat and are excited to enter 2020 on such a positive note.”

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