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Motors

Ireland’s millennials need more safety tech to drive safely

Wednesday, 12th February, 2020 3:56pm

Irish millennials are the generation most reliant on in-vehicle technology for safe driving, according to new research published by Liberty Insurance.

In recent years, advancements in in-car safety technology have become a key consideration for consumers when researching and purchasing a new car.

Liberty’s survey of 992 Irish motorists and a total of 8,010 Western European and US motorists, found that 21 per cent of Irish millennials admit to being very or somewhat reliant on safety technology features including reversing cameras, automated emergency breaking, collision warning system and lane change assists when driving.

This compares to 18 per cent of Gen X motorists and 11 per cent of baby boomers on the road.

While the findings suggest Irish millennials are more reliant on in-vehicle safety technology than their older peers, the cross-generational differential is more modest than in other markets.

23 per cent of UK millennials claim to be very or somewhat reliant on in-car safety technology, versus 15 per cent of Gen Xers and just five per cent of baby boomers.

US motorists reported similar behaviours to their UK peers. 23 per cent of US millennials are very or somewhat reliant on safety technology when driving, versus 16 per cent of Gen Xers and seven per cent of baby boomers.

Amongst those surveyed in the Irish market, 43% cited reverse cameras as extremely or very important, and a further 42% claimed it was somewhat or slightly important. Only 15% of those surveyed suggested it was not at all important.

Other key findings of the survey included: 39 per cent of Irish motorists cite automatic emergency breaking as extremely or very important; 46 per cent consider it somewhat or slightly important; just 15 per cent indicate that it is not at all important.

38 per cent of Irish motorists cite collision warning systems as extremely or very important; 47 per cent consider it somewhat or slightly important; just 15 per cent indicate that it is not at all important. 38 per cent of Irish motorists cite blind-spot warning systems as extremely or very important; 46 per cent consider it somewhat or slightly important; just 16 per cent indicate that it is not at all important.

27 per cent of Irish motorists cite lane change assist as extremely or very important; 50 per cent consider it somewhat or slightly important; just 23 per cent indicate that it is not at all important.

According to Mairead Carty, Motor Product Manager of Liberty Insurance: “In the last decade we have seen significant advancements in road safety technology and these advancements are obviously to be welcomed given their capability to help make our roads safer. That said, it is important that motorists appreciate that this technology is not a shortcut to safe driving, but instead, a means of complementing existing safe driving behaviours.

“It will come as little surprise to learn that millennials are the generation of drivers most likely to rely on these new safety innovations as they have learnt to drive at a time when such features are increasingly commonplace. However, it is interesting to note that the differing behaviours between younger and older Irish motorists are not as marked as in other North American and Western European countries, including the US, UK, Spain, Portugal and France.”

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