Friday 24 May 2019

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Cork Independent

Glamity Jane

A flawless January

Wednesday, 9th January, 2019 5:05pm

Today’s beauty consumer is becoming more informed thanks to excellent beauty editorial, and of course, Google.

Brands are having to rethink and evolve their current offerings, particularly department stores, to keep the savvier clients happy.

One brand that has recently reformed an old favourite is Clinque.

Dramatically Different, part of their three steps, had evolved a little over the years but 2019 has seen a complete revision of the third step. I was wowed by the fact that there are now 15 different combinations of Clinque's iconic Dramatically Different range, all of which stick to the brand's fragrance-free and allergy-tested ethos.

The biggest launch in almost a decade for the brand, Clinique ID is certainly customer centered.

This is how it works: first, you choose from one of the three Dramatically Different hydrating bases — the hydrating jelly, the fan-favourite moisturising lotion, or the oil-control gel — then you mix in one of the five different active concentrate cartridges, each of which is formulated to address a specific skin concern.

The cartridges are also cleverly designed to fit right inside the moisturizers (literally), and together they pump out a precise dose of product that's 90 per cent hydration base, ten per cent active concentrate.

Formulated with active ingredients like plumping whey protein extract and brightening alpha hydroxy acids, the cartridge options are colour-coded based on the skin issues they target.

These codes categorise the five main skin concerns among women worldwide. In addition to making them easily identifiable, the colour-coded packaging also makes the packaging look funky.

The colour codes work like this: the green cartridge to soothe irritated skin, blue to retexturise and refine pores, white to help even out skin tone, orange to calm fatigue, and purple to help smooth out fine lines and wrinkles.

In time for Valentine's Day, Laura Mercier is just about to release its Flawless Lumière Radiance-Perfecting Foundation. It delivers a perfectly luminous finish that looks flawless in any light.

The weightless medium to full coverage formula looks and feels like a second skin. It improves skin’s natural luminosity over time for lasting radiance. It hydrates, visibly soothes, and softens skin and provides 15 hours of hydrated coverage that is not cakey but perfectly buildable.

It’s already been showcased on the Laura Mercier Instagram account. Suitable for all ages and skin types, there will be a lot of hype as Mercier is best known for her incredible foundations. It is available in 30 shades and complete luxury in a bottle.

And, as per my resolution, I am going to include an Irish brand each week. This week it's Bellamianta tan, which incidentally is the tan being used on 'Dancing with the Stars', and one of my personal favourites.

Bellamianta Luxury Tan has fast become one of Ireland’s best-selling tanning brands. The brand’s self-tanning products are all formulated with natural extracts; they are a great skin treatment for all skin types.

The ultra-smart hydration system ensures that while this tan dries in in 60 seconds, the light formulas are still working to hydrate the skin ensuring that the transfer and water-resistant tan wears off evenly with none of the dreaded snakeskin effect and no fake tan smell using odour neutralising technology.

When it comes to ingredients, Bellamianta prides itself on the premium and health-conscious nature of its products, all of which are kind to skin; this self-tanning range is free from parabens, harsh chemicals, parfums, alcohol, GMOs, animal derivatives, sulfates, silicones and petrochemicals. What’s left is the good stuff. The perfect glow for any performance. I myself use the Ultra Dark Mousse whenever I want an especially great glow.

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