Monday 22 July 2019

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Cork Independent

Style & Beauty

Sheer bliss for your locks

Wednesday, 8th May, 2019 4:42pm

Is it just us or has everyone entered fizzy-hair season with a bang?

Lotions, potions and everything in between and yet we couldn't seem to manage to rescue the dried out haystack on our heads. That was until Pureology came knocking! No matter the hair type, proper hydration is vital to achieving luminous and healthy hair. Traditional hydrating haircare systems utilise silicones to lock in moisture, which can leave fine, colour-treated hair looking weighed down, limp and lifeless.

Pureology has a brand new range which we have been testing and so far we are seriously impressed with the results! Hydrate Sheer is newly formulated to finally meet the needs of women with fine, dry colour-treated hair. With gentle, silicone-free moisturising properties, Pureology’s weightless formulations of Hydrate Sheer prevent build-up on the hair follicle, reducing heaviness while allowing colour vibrancy to shine through. Complete with Pureology’s signature AntiFadeComplex to enhance colour retention in between salon visits.

Hydrate Sheer Shampoo has a concentrated formula to quench and cleanse hair for weightless hydration. It is made up of 100 per cent vegan ingredients and we are seriously happy with this product - it provides superior replenishment, touchable softness and great colour protection so that your colour doesn't fade after what feels like just five minutes after leaving your hairdressers! Soy, oat and wheat proteins strengthen, rebuild and repair hair, while jojoba, green tea and sage condition each strand.

After shampooing, add another level of lightweight moisture and seal in a healthy, lustrous shine with Hydrate Sheer Condition. This conditioner is the perfect complement to Hydrate Sheer Shampoo and also features Pureology’s exclusive AntiFadeComplex to keep colour-treated hair vibrant and protected. It also includes Pureology’s signature aromatherapy blend including ylang ylang, bergamot, patchouli and grapefruit.

Your hair really does noticeably improve after a few weeks use of these two products, a frizz-free summer may finally be on the cards!

Pureology’s new Hydrate Sheer Shampoo (€21.40) and new Hydrate Sheer Condition (€24.90) are available now from selected salons - find your local stockist on pureology.co.uk.

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