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Cork Independent

Style & Beauty

50 years and counting

Thursday, 12th September, 2019 8:41am

Time flies when you’re having fun! Such is the case for Penneys who, this year, celebrate its golden jubilee as Primark reaches its 50th birthday.

To celebrate the milestone, award-winning influencer Suzanne ‘So Sue Me’ Jackson is set to feature in the Penneys windows campaign across the country, wearing the latest AW19 collection. The campaign officially launched this week.

Suzanne was chosen for the Primark 50 campaign as she has an established relationship with Penneys over the last number of years regularly wearing and featuring pieces on her social media account.

The Primark 50 collection sees the return of ‘70s splendour with bougie prints and ‘70s style patterns and classic heritage checks at the forefront. Speaking about appearing in the campaign, she explained: “To be asked to be a part of such a huge campaign for Primark 50 was an absolute pinch-me moment. I have been a loyal Penneys customer since I was a teenager and have worked with them collaboratively on fashion as well as my own beauty products that are stocked in their beauty department.

“Primark is so relatable to everyone; there’s something for everyone of all tastes, all styles and all budgets. They have been a massive supporter of mine along my journey both as an influencer and a business woman and I want to say, ‘Thank you Primark for always believing in me. I really look forward to our continued success together. Happy 50th Birthday Primark’.”

A plethora of neutral shades to suit all skin tones and styles, the AW19 collection is jam-packed with twinsets and tailoring in colours of coffee tan, chocolate brown and creamy mocha.

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