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Cork Independent

Style & Beauty

Blinking on their feet

Thursday, 2nd January, 2020 9:42am

Not many new businesses have come about because of lollipops!

Well for Thérèse O’Leary and Susan O’Neill that was very much the case. On a busy flight to Portugal, Susan had no lollipops for her two toddlers, which could have turned into a national disaster for everyone on board including the crew.

Luckily, a stranger in the seat beside her came to her rescue. Thérèse, with her own toddler and another baby on the way, just so happened to have lollipops, and thus a friendship was born, and soon after, Blinks n’ Brows.

A new Irish cosmetics company set up by Thérèse and Susan, two proud Corkonians, Blinks n' Brows creates, designs and develops beauty products that aim to make women feel and look beautiful. Company co-founder and beauty therapist, Thérèse, witnessed her sister go through chemotherapy for cancer and how it stole her sister’s natural identity, her eyebrows. Seeing the challenge her sister encountered and how hair loss affects women generally, especially their eyebrows, Thérèse decided there had to be an easy solution on the market for this problem.

Having tried and tested the many brands on sale that promised perfect brows, none of them delivered a quick and easy solution.

Thérèse decided to solve the problem herself and designed her own product ID Brows, a two step technique that gives you perfect brows in seconds, anytime, anyplace, anywhere!

Susan decided this was something all females needed and joined forces with Thérèse. And so the first product emerged, the ID Brows Kit.

It creates, shapes and defines eyebrows for all females. It creates brows for those who have suffered hair loss due to age or illness, shapes for those who have thin, pale or unruly eyebrows and defines for those who want to enhance their natural brows.


Blinks n’ Brows ID Brow Kit costs €44.99 and contains:

· An ID Brow Tool with two brow shape templates

· A duo eyebrow mineral powder with a warm and cool tone palette and a compact brush

· A longer double ended brush that makes it impossible to use too much product

Visit to purchase a ID Brow Kit and to view a quick demonstration.

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