Monday 10 August 2020

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Cork Independent

Style & Beauty

Do it your way

Wednesday, 29th July, 2020 5:42pm

A bright, floral fragrance is the perfect scent for this time of year. Thankfully, Giorgio Armani has us covered with its gorgeous new fragrance, My Way, a bright white flowers fragrance which has been designed with a commitment to sustainability.

The fragrance is incarnated by American actress Adria Arjona who is also joining the brand as a face for makeup.

“Adria Arjona is a traveler, a young woman of today; intelligent, curious, free of prejudice, independent, and capable of treasuring every life experience. She is a citizen of the world, who thanks to her authentic experiences and encounters can truly say 'I am what I live',” said Giorgio Armani.

The introduction of My Way marks a turning point in Giorgio Armani’s continuous plan dedicated to reducing its environmental impact and combatting climate change.

“I believe that environmental issues should be close to everyone’s heart, now more than ever. There is no way we can ignore the fact that the future of the younger generations depends on our choices,” continued Mr Armani.

From the use of recycled and recyclable materials and sustainably sourced ingredients to its innovative bottle refill system allowing significant reduction of materials waste, My Way encapsulates the brand’s eco-conception efforts.

My Way will be available in Ireland from Brown Thomas and independent pharmacies from 7 September.

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