Newstalk broadcaster and businessman Bobby Kerr is urging businesses to back Daffodil Day. Photo: Andres Poveda

Help raise money this Daffodil Day

As Daffodil Day is fast approaching, businesses big and small are being urged to take part in this year's event.

Broadcaster and cancer survivor, Bobby Kerr, who was diagnosed with head, neck and mouth cancer in 2015 is encouraging companies to host a workplace event to raise funds this Daffodil Day.

Mr Kerr said: “I know first-hand the devastating effect a cancer diagnosis has on a person and their loved ones, and how important it is to have supports available.

“Businesses can play a part in raising funds this Daffodil Day by hosting a workplace fundraising event or volunteering in their local communities to sell daffodils,” the businessman said.

“As well as giving back to the community, taking part in Daffodil Day is, in my experience, a real morale booster for staff,” he added.

With more than 40,000 people diagnosed with cancer every year, Averil Power, CEO of the Irish Cancer Society said: “Cancer is something that affects every community and workplace around the country.

“The Irish Cancer Society relies on public donations to fund 97 per cent of its income, and needs to raise €4m on Daffodil Day alone,” Ms Power said.

“This money is used to fund crucial services like our Daffodil Centres, free counselling and our Volunteer Driver Service. We want our services to be available for everyone who needs them. We simply cannot do this without the public’s support,” she added.

More than 100 companies have already signed up to supporting this year’s Daffodil Day which takes place on 27 March, in partnership with Boots Ireland.

There are numerous ways businesses can get involved in Daffodil Day. For more information see cancer.ie.