The Kash Beauty Secret Treasure Collection is available to buy on kashbeauty.com.

Makeup to be treasured

It has landed! Top Irish beauty influencer and makeup artist Keilidh Cashell has launched her very own brand, Kash Beauty, and its first launch - The Secret Treasure Collection.

Having served us looks for years, Keilidh has created her collection of products from the ground up over the last year and a half. The newly released collection features three pairs of faux mink lashes, a nine pan eyeshadow palette and three nude lip kits.

9 Pan Eyeshadow Palette (€29.95)

Add some sparkle and glow to your makeup look with the Secret Treasure eye shadow palette. The palette features nine eyeshadows in a range of sexy, glistening shades. The sunkissed, golden-toned browns are versatile and perfect for creating subtle day looks as well as smokey, grunge-style night looks.

Lip Kits (€18.95)

The Kash Beauty lip kits are the ultimate in luxe, immovable lip colour. The lipsticks feature a silky, soft matte finish that is ultra-long lasting and perfect for any occasion, as well as offering super-pigmented, rich colour that is very buildable. The lip liners offer a smooth and easy application, designed with slightly darker tones of their sister lipsticks to create a more plump, defined lip.

Faux Mink Lashes (€12.95)

These soft, full, faux-mink lashes are perfect to bring you from day to night. Go from soft to full glam in an instant thanks to the versatile set of three pairs. Each set of lashes is created using 3D synthetic fibres and features curved and flexible bands to make application easier.

Speaking about the collection, Keilidh said: “It has always been my goal to start my own brand. I got a taste for creating products through huge collaborations I have done in the past. Nothing made me more excited than creating makeup, nothing sparked my creativity more. I put my whole self into anything I create - the packaging, the theme and the overall vibe of the brand is very me. This collection is inspired by the rustic, gold tones of sand beneath the setting sun and lost treasure. I’m so proud of this collection and I hope you guys love it as much as I do. I cannot wait to see what makeup looks you come up with using my new products!”