Woodie’s raises more than €400k for charity

It has been an exceptional year where people stepped up and looked after one another.

Woodie’s saw this in the extraordinary generosity from colleagues, customers and suppliers which helped them raise a record breaking €415,567 for four children’s charities this year with Woodie’s Heroes.

Mrs Higgins was filmed on Ebenezer Terrace in Dublin 8 but there is nothing Scrooge-like or cold-hearted about the residents of the street.

Mrs Higgins is much-loved by her neighbours and known for her creaky front gate falling off at the hinge.

Teenager Arron fixes Mrs Higgins’ tired gate, an act that reflects the true spirit of Christmas and looking out for one another.

This is Woodie’s most ambitious Christmas campaign yet and one they hope will not only reflect the goodwill shown by so many this year but also the importance our homes play in our lives today.

Suzanne Quinn Marketing & Digital Director at Woodie’s said: “We have seen first-hand how the small acts of homemaking have become a part of everyone’s lives, more so now than ever. Mrs Higgins celebrates these acts of kindness happening across Ireland and the immense sense of community - Team Woodie’s feel privileged to be able to play a small part in helping make that happen.”

Hilda Lyon, Head of Marketing at Woodie’s said: “We wanted to produce a Christmas campaign that told a story that was relevant to our customers and their lives. Christmas is a time for reflection, and we wanted to reflect on the good that has come from this past year, a year where we all did our best to look after one another.”