Fellowing in her father's footsteps

A Cork-based public relations CEO has been awarded for her dedication to the trade.

Founder and CEO of AM O’Sullivan PR Ann-Marie O’Sullivan has been conferred with the title of Life Fellow by the Public Relations Institute of Ireland (PRII) following a unanimous vote by PRII members at the organisation’s recent AGM.

The PRII Life Fellow Award sees Ann-Marie join a group of 28 public relations professionals, including her father Robin O’Sullivan.

Robin and Ann-Marie are the first ever father-daughter duo to receive this accolade.

Ann-Marie said: “I am delighted to be conferred as a PRII Life Fellow. Joining the list of esteemed practitioners is truly an honour, and one that I am thrilled to share with my father, Robin. This honour is a recognition of the standards that we set at AM O’Sullivan PR - to deliver results, consistently exceed targets and execute campaigns with integrity, creativity and professionalism.”

She added: “I take enormous pride in the fact that I have worked for over 30 years with a number of the clients that we support today in 2021. The business of strategic communications has changed hugely over the course of my career but the basics have remained the same, developing your messaging, identifying your audience and using the appropriate channels to reach them.”