The new face of Armani beauty

Brazilian model and activist Valentina Sampaio is the newest face of Armani beauty.

Sampaio is a 26 year old model who began her career in 2016 walking in São Paulo Fashion Week. She then appeared on the cover of Vogue Paris for the March 2017 issue, her first Vogue cover.

She has since starred on various covers, amongst them Vogue, Elle and Sports Illustrated.

In November 2020 Giorgio Armani guest edited a special issue of Harper’s Bazaar Spain, on which Valentina Sampaio appeared on the cover alongside Giorgio Armani himself. More recently she was featured in the V & VMAN 2021 calendar, created in collaboration with Emporio Armani, in celebration of the brand’s 40th anniversary. Sampaio is joining Armani beauty alongside actresses Cate Blanchett, Zhong Chuxi, Adria Arjona, Alice Pagani and Greta Ferro, actors Ryan Reynolds, Jackson Yee and Nicholas Hoult as well as models Barbara Palvin and Madisin Rian who each incarnating in their own way Giorgio Armani’s ultimate vision of beauty. Giorgio Armani said: “Armani beauty is my vision of what beauty should be today: meaningful and cross-cutting. Just like my clothes, my beauty products aim to empower all women, regardless of their culture, country of origin, or background.

“I am proud to have Valentina as the new face of Armani beauty: I admire her will, commitment, and determination. Valentina is not afraid to speak and her words are important and touching,” he said.