A new campaign from a luxury tan and cosmetics brand is showcasing a range of fabulous women from across the country of all ages, sizes, and walks of life.

Bellamianta’s latest campaign is part of its Being You Is Beautiful Campaign which aims pave the way in putting diversity and inclusion at the forefront of today’s beauty industry. As leaders in their field, the team at Bellamianta is determined to highlight the importance of representation in what is an ever-changing landscape.

Featuring ten Irish women, this campaign represents a new world of modern, and most importantly, inclusive beauty ideals.

CEO of Bellamianta Linda convinced her own mother Collette, who usually works behind the scenes in Bellamianta, to take part.

Linda said: “We’re constantly listening and learning. The women you see here are all real Bellamianta users who applied for and won a place to be a part of this campaign.

“At Bellamianta, we truly believe that being you is the most beautiful thing you can be and we wanted to inspire women nationwide to completely embrace loving themselves,” concluded Bellamianta’s CEO.