Classic leisure wear never goes out of style
Now do I dare to talk about autumn style when it feels we have barely had a summer?
I personally consider August to be a summery vibe (usually) but I’ve always got one eye looking to the future and what I’ll be wearing when it gets a little bit cooler in the season.
It’s not even about buying new pieces but having a peek at what you already have and considering which pieces you’ll be pulling out and then maybe adding a couple of new bits just to bridge the gap. This is my favourite time of year with that fresh ‘back to school’ feeling leaving me wanting to explore new styles and the odd trend here or there.
One thing that’s a constant no matter the season is sports and leisure wear and I love to refresh the bits I have at the start of a new season.
As someone who works out a lot, I’m always on the lookout for new active wear, something that’s comfortable yet stylish because if I am working out, I still want to keep my own sense of style.
Enter the new collection of H&M Move which launched worldwide on 4 August and embarked on a bold mission to democratise sportswear and get the whole world and everybody moving, however they choose to move.
The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a mover, moving in a multitude of ways. H&M Move aims to equip the world with stylish and functionable ‘movewear’ that will support movers of all abilities and skills to move comfortably and confidently. H&M Move is launching with a global workout campaign led by movers - fitness icon Jane Fonda and acclaimed choreographer JaQuel Knight. The launch campaign sees Jane once again take up her role as a workout instructor and invite the world to move.
JaQuel joins her in guiding this intergenerational workout, celebrating all forms of movement and movers - from the highly skilful to joyfully playful.
Academy award-winning actor, activist, and fitness icon Jane Fonda continues striving to move people 40 years after the release of her first workout video: “I’ve spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving, I also really liked their philosophy of ‘movewear’ over ‘sportswear’.
“To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you.”
Jane Fonda is joined by fellow mover, JaQuel Knight, the renowned choreographer responsible for some of the most iconic dances of our time and multiple Superbowl shows. I mean you just know it’s going to be an amazing collection with this iconic duo.
Both for women and men, H&M Move launches with a wide range of ‘movewear’ designed to bounce, flex, skip and flow.
The first drop includes a variety of Move Essentials, including functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run.
Dropping simultaneously is the H&M Move Monogram Collection worn by Jane Fonda and JaQuel Knight in the launch film. This collection features a series of tracksuits sporting logo play and reflective detailing.
So, whether you’re a gym bunny or someone who just enjoys the comfort of sportswear, there’s a look here for you with so many pieces to be mixed and matched.
Worn out gym gear be gone!