bBold’s newly released Super Mousse.

10 years of being bold

We love a great Irish success story! bBold is one of these as it’s this year celebrating its 10th anniversary.

With their renowned fake tanning favourites, bBold have amassed an incredible client base over the last decade, becoming synonymous with vegan, cruelty free, Peta Approved formulas, developed using skin-loving ingredients.

Since 2012, bBold has sold over 3 million bottles of tan, with 1 selling every 90 seconds.

bBold has also committed to spreading an authentic message in every way, across the brand’s photoshoots, promoting real bodies.

Lauren Hyndman, bBold’s Marketing Manager, said: "In 2022 we made a promise to not digitally alter our incredible representatives stretch marks, body shapes or any other feature that makes them wonderfully unique."

bBold has so many products to choose from, including their famed Super Mousse, Tan Buster Glove, So Over It Scrub, to their much-loved Hello Glow Gradual Tan, and Mist & Glow Face Mist, among many more, the tanning options are endless.