Super serum investments

Serums are an investment, both in time and money, however the payoff is worth it.

Sometimes it feels like there is a new one on the market every week and I agree that it can be confusing because every one that is launched claims to be the next best thing.

As a beauty writer I am fortunate to often try them before they are released and really get a feel for them. Here are some the most innovative new releases.

Morning essential

NeoStrata is a brand I have had a long time love affair with. Their latest serum, Neostrata Enlighten 15% Vitamin C + PHA Serum (€69.95), is one I don't think I ever want to be without. Vitamin C is one the pillars of excellent skincare and therefore essential as a morning boost. This lightweight and easy-to-absorb formula glides on smoothly and gives skin a boost of L-ascorbic acid (pure vitamin C), feverfew extract, green tea and gluconolactone (polyhydroxy acid) to provide skin with antioxidant protection from external aggressors and oxidative stress, helping to diminish visible skin discolouration and even skin tone. Polyhydroxy acid helps gently exfoliate skin’s surface, allowing the pure vitamin C to absorb into fresh, renewed surface layers of skin. You’ll C the visible difference in your skin in no time with this daily brightening concentrate.

Dry skin Saviour

Sothys Intensive Hydrating Serum (RRP €79.90) is an intensive hydrating serum essential for every single skin type! Designed to work like a skin architect, this intensive serum aims to lastingly boost hydration mechanisms. Its light-as-water texture is rich in liposomes and instantly melts into skin. Skin is intensely hydrated, and its suppleness and youthful radiance are renewed. Use as a treatment with one bottle, to be repeated. HA serums work best when a nice humectant is placed over them so follow up with your favourite moisturiser and watch the radiance happen.

Latest innovation

Global innovator Seoulista Beauty has created an exciting, first-to-market skincare system to add to their line-up of multi-award-winning products. Elevate your daily skincare ritual with the new Seoulista Super Serums (€24 each) a supercharged range of 3 concentrated formulations designed to address specific skincare concerns, including hydration, brightening, and calming. In addition the new Seoulista Cryo Cool Tool (€25) delivers the soothing effects of ice; this innovative skincare device cools, de-puffs and lifts the complexion to a healthy, radiant glow. Powerful alone, better together, Seoulista have designed the Super Serums to be used in tandem with the Cryo Cool Tool to create a high-performance daily skincare ritual, without the hassle. The dispensing nozzle slots neatly into the Cryo Cool Skin Tool, harnessing the power of cryo-technology, the thick, aluminium cooling plate remains icy cool, even if stored at room temperature for convenient use anytime, anywhere.Created by dermatologists, when the Seoulista Cryo Cool is placed on to the skin, the cold therapy constricts the blood vessels, causing blood to rush away from the face, helping to decrease puffiness, and reduce inflammation. Improving circulation, when new blood returns renewed with fresh nutrients, this helps to brighten and firm the complexion for a healthy glow without the redness or irritation.