Trending for 2023

The beauty industry is always evolving and changing.

Each year, new makeup trends emerge that give beauty lovers and makeup artists new inspiration and a chance to express their creativity.

Whether you’re already ahead of the curve or simply looking for a jumpstart to mix up your makeup bag, Max Factor has done their homework and here’s what they say will be some exciting trends to look out for this year.

It’s all a glow

The glowy look trend focuses on creating a dewy and glowing complexion. To achieve this look, focus on using products that will give the skin a luminous and hydrated look. Max Factor has the perfect glowing combination of products. Start with the All Day Flawless 3-in-1 Foundation (RRP €15.99), a liquid foundation with a built-in primer and concealer to get that flawless airbrushed look. Get all-day glow without the weight with its Facefinity Highlighter (RRP €12.99). Long-lasting with an ultra-weightless, seamless powder finish for a flattering healthy glow. Finally, make your glow last all day with the Miracle Veil Loose Powder (RRP €13.99). This super-lightweight, illuminating powder delivers a soft-focus finish to skin. It minimises pores, controls shine and even improves skin texture without settling into fine lines.

This look is all about making a statement. Striking eyes can be achieved with bright eyeshadows, colourful eyeliners, and dramatic mascara. Max Factor expects the use of green and blue hues to go viral in eye makeup. The Masterpiece Kohl Kajal Pencil (RRP €8.99) in shade Azure will those eyes pop!

Vinyl lips

Satin, glossy and shiny lips dominated the 2023 Spring runways as we are set to depart from the matte mouths of recent years. Shine bright with the Lipfinity Liquid Lipstick (RRP €16.99). The velvety, liquid, matte formula is part lip stain, part long-lasting lipstick with a lustrous topcoat to finish. Sweep onto lips for up to 24 hours of flawless wear.

Lashing out

Applying mascara may not be a new approach to makeup but it can have a new impact. For your bold and black top lashes, use the False Lash Effect XXL Mascara (RRP €14.99), it gives you an instant salon lash extension effect without the damage. For your brown bottom lashes, go in with 2000 Calorie Mascara (RRP €12.99). A firm favourite amongst make-up artists across the world. The unique formula dramatically increases the volume of your lashes and it’s fragrance-free.