Say it loud and proud

The Proud family is getting better.

Hair Proud is a new haircare brand that has been developed especially for the #proudcrowd and is proudly suitable for all hair types.

Hair Proud consists of 4 efficacious, easy to navigate product ranges - Revive and Repair, Hydrate and Nourish, Smooth and Shine and Everyday Care.

From shampoo and conditioner to pre-cleanse and leave-in treatments, Hair Proud said it is results-focused and specifically designed to help prevent hair damage and repair from root to tip.

Hero active ingredients typically found in skincare can also boost the health of your hair, helping to repair damage from the inside out.

Each expertly blended Hair Proud formula balances clinically proven, skincare-inspired actives with powerhouse natural ingredients to deliver truly transformative results.

Featuring a patented mood-boosting fragrance technology that is proven to have specific mood benefits, the bespoke blended scents encourage you to prioritize your mental-wellbeing and carve out time for self-care encourage you to feel invigorated, powerful, relaxed and uplifted.

See Iamproud.com for more.