Flawless finish!

If you want great skincare while supporting an Irish brand, Ayu might just be your perfect match.

Ayu was founded in 2015 by renowned makeup artist Suzie O’Neill, and what started as a collection of affordable, high-end brushes has now expanded into a range of cosmetics inspired by Suzie’s professional experience and high-quality vegan ingredients.

Their core mission? To give women the tools and the knowledge to enhance their unique, natural beauty – not mask it. Ayu’s bestselling collection contains everything a woman would need to bring out her natural glow - from make-up bag essentials such as their award winning lightweight concealer and hyaluronic acid-infused foundations to illuminating highlighters, eye enhancing shadows, high pigment lipsticks and natural instant tan. Plus our personal favourites, their much-loved make-up brushes. The entire range is dermatologically tested, certified as cruelty free and kind to all skin types, giving you guilt-free, sustainable skincare.