It’s in the jeans

There's a style of denim to suit every shape and size, but finding one that's right for you can be tricky.

Denim is an eternal style staple in the world of women's fashion, but while there are many options to chose from, understanding which is the right cut and style for your body shape will ensure that you get the perfect pair, every time.

Bootcut

Once synonymous with '90s line-dancing, bootcut jeans have reclaimed their fashion throne. They work wonders for pear-shaped figures, gracefully balancing out curves and they're ultra-wearable, whether you pair them with flats for casual chic or heels.

Mom Jeans

These high-waisted wonders have experienced a remarkable resurgence in recent years. The secret to their popularity is that they are expert bum-flatterers, thanks to their cleverly placed pockets. They're a match made in denim heaven for athletic types and apple shapes with slender legs. However, if you're looking to flaunt a streamlined silhouette, steer clear.

Flares

The wider and wilder cousin of bootcut jeans, flares elongate your figure, creating an eye-catching look and look particularly good on taller ladies. However, if you're petite, proceed with caution, as the fabric may overwhelm your frame.

Skinny jeans

Adored for two solid decades, skinny jeans have fallen out of favour in recent years. But not everyone is willing to give up the skinnies. They can look good on all body types, but if you are straight up and down, they will really work for you. For hourglass and pear shapes, opt for a dark wash. Athletic figures, on the other hand, can rock a lighter colour with confidence.

Straight leg

If you are looking for a grown-up and understated version of skinnies, straight-leg jeans are a great option. The best part? Straight-leg jeans flatter all body types, effortlessly adapting to your shape. Elevate your look by throwing on a tailored blazer and strappy sandals, and you're good to go.