The rise of wedding content creators

Grace Sweeney

Photographers and videographers have been a longtime staple at weddings, but a new wave of content creators is surfacing, promising to deliver Instagram-worthy snapshots of your special day.

A wedding content creator is different from traditional photographer and videographer as they are TikTok and Instagram savvy and up to date with all the trends. They are able to put together TikTok transitions, create Instagram reels and might even help you go viral! Whether you should hire one or not depends on how much you want your big day shared on social media.

Content creators have many responsibilities at a wedding that are similar to photographers and videographers like capturing special moments throughout the wedding through candid photos and videos.

They will photograph and video all the important parts of the wedding such as the bride getting her hair and makeup done, the dress reveal, the beautiful venues, the groom at the altar, and of course the bride and groom together on their special day.

However, where they differ is that the content is captured on an iPhone which allows the couple to easily post their photos on their social media and often the turnaround time can be as little as 24 to 48 hours. They can even post to Instagram and TikTok for you on the day as the event is happening.

With photographers and videographers, you can wait weeks or months to receive images and film, but the craftsmanship involved is at a different level than a content creator who instead offers instant images. While they aren’t a replacement for the traditional professions, they can work in tandem with them, giving you the best of both worlds.

In Cork, Toast Wedding Content Creation offer 4 packages to choose from, with pricing starting at €850 and includes the creation of 2 TikTok/Reels, hundreds of candid iPhone videos shared through Google Drive.