All from the new Zel online occasional wear boutique. Photos: Miki Barlok

Dressing for an occasion just got easier

This is especially true now more so than ever as so many collections in stores are more casual or smart casual and less focused on special occasion dressing.

There are so many things to consider when dressing for an occasion. Body type, colour, fit, fabric, comfort all sit alongside dress code and when dress codes are getting more and more vague, then the whole thing can be an absolute minefield.

Enter Zel.ie to solve all your sartorial problems whether you’re a wedding guest, off to a ball or even heading to the races. Zel, the latest sensation in the world of occasional wear, prides itself on its commitment to quality and elegance.

Each piece is meticulously crafted with the finest materials to ensure a flawless fit and feel that is second to none. From chic dresses to sophisticated separates, Zel offers a curated collection that is sure to elevate any wardrobe. What sets Zel apart is its dedication to providing customers with a seamless shopping experience.

With just a few clicks, fashion enthusiasts can browse through a selection of on-trend pieces, all designed to make a statement at any event. Whether it's a cocktail party, a wedding, or a night out on the town, Zel has the perfect ensemble for every occasion.

Zel is created by the fabulous and super stylish Liza Brennan who owns the gorgeous Cork based boutique Phoenix V so you just know the looks here are going to be seriously glam. The looks here are timeless yet contemporary and there’s an occasionwear look to suit all styles.

The summer dress is a beautiful lemon brocade shift dress and it’s the sort of dress you could dress up or down and with the changing of accessories you could create so many different looks with this one piece. The shorter style and peated skirt give it a more contemporary occasion wear feel.

I also love the subtle details of this collection such as the Kate dress which features pleating and ruffles on the shoulder and at the front in luxury fabrics and button and keyhole detail at the back.

If dresses are not for you then fear not, because of course any good occasion wear collection will feature a jumpsuit and the Freya is a beauty. One shoulder and with a statement draping piece, it really is a showstopper.

The price point ranges from €290 to €345 and these dresses are of great quality, all fully lined for a seamless finish and made to last.

The colour palette which for the most part is quite soft and in block colour means that you can reinvent these pieces with different accessories and they will be worn time and time again.

Let’s normalise re-wearing occasion wear and not just wear them for one occasion and that’s it.

Get inventive with your styling and you can create lots of different looks.

Visit their website. Zel.ie to explore their latest collection and redefine your wardrobe with a touch of elegance and sophistication.