In control

Keilidh Cashell has been a busy woman over the past while.

She is the powerhouse behind KASH Beauty which has launched its Precision Brow Gel (RRP €16), a clear, no-fuss formula designed to shape, set and define with serious staying power. It’s the ultimate tool for taking brows from basic to bold in seconds.

Brows have always been a power move, and KASH Beauty knows it. They frame the face, lift the eyes, and bring balance to every makeup look. That’s why this new launch is designed to give total freedom to style brows your way, whatever your vibe.

This latest addition is all about control and clean definition. The Precision Brow Gel lifts, locks and perfects every hair with no flaking, no stiffness, just smooth hold that lasts all day (and night). Whether the goal is fluffy, brushed-up texture or sleek, polished brows, this gel delivers with minimal effort and maximum impact. The clear formula sets each hair in place without stiffness or residue, giving a polished, high-performance hold.

Alongside this launch, KASH Beauty is also introducing two new shades to its bestselling Precision Brow Pencil (RRP €18.95) range. Now available in Rich Auburn, a warm, red-toned hue ideal for fairer brows, and Dark Brown, a deep, cool-toned shade suited to darker hair, the pencils feature a hybrid tip that blends the detail of a fine point with the efficiency of a diamond shape. This makes it easy to fill, define and enhance brows with speed and accuracy, whether mimicking individual hairs or sculpting a full brow.