Designed to be experienced
Forget the runway, this Irish designer brought the spirit of her thatched cottage in Adare to the heart of Copenhagen with an immersive, lived-in home concept.
Following a landmark year for the brand, Aoife McNamara presented The AMN World as part of the official Copenhagen Fashion Week schedule. Designed to be experienced rather than observed, the immersive space explored the intersection of fashion, lifestyle, and nature. Inspired by the rhythms of the natural world, every material, object, and detail was carefully chosen to reflect the brand’s philosophy, celebrating craft, sustainability, and the journey from intention to action.
The presentation unfolded across a series of intimate gatherings. A morning event hosted in conversation with jewellery brand Chupi introduced the space, followed by a styling suite attended by Vogue Business, The Business of Fashion, and leading creatives and voices within the sustainable fashion space. Guests experienced the collection within the AMN World environment, seeing the garments not as static pieces, but as clothing designed to be lived in and loved.
In the evening, familiar faces and new members of the AMN Community gathered for a seasonal farm-to-table dinner, cooked tableside by a local private chef.
The tablescape featured elements from the brand’s forthcoming homeware collection, set to launch this summer, extending the AMN World beyond clothing and into the rituals of daily life. All guests wore Aoife McNamara, styling the pieces in their own way and bringing an international perspective to an inherently Irish brand.
Rooted in Irish craft, landscape, and sustainability, The AMN World experience brought the spirit of Ireland to an international audience through fashion, environment, and community. When speaking about her experience at Copenhagen Fashion Week, Aoife McNamara said: “This week is about bringing a little piece of our island to an international stage, carrying Ireland with us in every detail of our AMN World.”
At its heart, Aoife McNamara is about community and meaningful engagement, creating environments where Irish craft, sustainability, and modern luxury coexist and where clothing is not simply worn, but truly lived in.
Aoife McNamara is regarded as one of the country’s leading luxury sustainable fashion brands and proudly Ireland’s first B Corp certified fashion house.
Known for their modern reinterpretation of heritage Irish pieces, the brand has shown in Paris and New York, yet Ireland remains central to everything it does, from material choices and traditional techniques, to the communities and artisans behind each piece.
“We celebrate makers, thinkers, and wearers who care, who question, and who create with intention. Our pieces are for those who move through the world with care, curiosity, and heart and in doing so, illuminate it,” Aoife McNamara added.