Earthy tones well suited to a wedding in Ireland

We’ve all been to weddings that, on first glance, could be mistaken for a corporate event.

Slim-fit grey and navy suits as far as the eye can see, complete with the old reliable bedrock of tan brogues, like the crusty base of an unspectacular pie.

But as we hit the 2026 wedding season, the script seems to have been well and truly flipped on its head with modern Irish grooms now leaning into something a little more soulful, more textured and, dare we even go there, more comfortable.

You’d better change your tone, mister…

Sage, terracotta, and chocolate brown are dominating the palette for men’s suits in 2026 and the photographic evidence explains why. These colours photograph exceptionally well in the Irish countryside and underneath Ireland’s unpredictable, often soft skies. These colours look like they belong in their environment, unlike grey or charcoal which can look a bit rigid and superimposed.

Feel the force

This wedding season is all about the feel of the fabric. Refined Irish tweed – not the heavy, itchy stuff – is enjoying a huge resurgence this year as grooms and guests alike enjoy its breathable wool blends. Meanwhile, silk-linen blends are on the rise too, perfect for that relaxed, ‘crinkle-chic’ look of linen that sets the groom apart while keeping things mellow.

Go with the flow

Gone (thank God) are the days of the ultra slim, spray-on suits of old. The 2026 silhouette is all about what they call in the business “liquid tailoring”. Trousers are sitting higher on the waist and falling in a straighter, more relaxed line. The double-breasted jacket is also having a massive comeback. When cut with a soft, natural shoulder, a double-breasted suit can feel perfectly modern. It’s elegant, effortless, and allows one to let loose and enjoy a three-course meal without fear of a button popping off and taking out a bridesmaid.

Make it personal

Whether you’re the groom or a lowly guest, weddings are an opportunity to look our best and to express ourselves a little too. Irish men have lately become especially fond of ‘secret’ details hidden (but not too hidden) throughout their attire. Everything from Gaelic script embroidered under the collar to waistcoat linings featuring maps of where they first met their new bride; it all comes together to create something unique and refined, while still adhering to tradition.

The 2026 Irish male wedding-goer no longer strives for that rigid, fashion victim mannequin look; he’s here to have fun and to be the best version of himself. The rules have been gently pushed out of focus in favour of Irish heritage and personal expression.