‘90s are calling and probably on a landline!

Hats off to Keilidh Cashell as she has turned her 30th birthday into one us mere mortals can all take part in.

As Keilidh Cashell turns 30, she is taking a dive into the archives and bringing back the decade that defined modern beauty. The KASH Beauty founder is marking the milestone with a collection inspired by ‘90s supermodel glamour, rooted in stripped-back confidence, and infused with effortlessly iconic energy.

The result is a curated collection that brings back soft grunge undertones, capturing that off-duty, undone finish synonymous with the decade that started it all. This three-piece lip and cheek edit is an unapologetic revamp of the decade she was born. Think soft brown tones, muted neutrals, and dusty pink hues, combined with that softly diffused, blurred-out skin effect, reimagined with a modern edge.

She said: “I wanted to create a collection inspired by the ‘90s - the decade I was born, but with a modern twist. Think muted tones that would be worn with quick, smokey eyes that you would blend out with your fingers.

“The ‘90s was all about matte skin, and this new blush formula I developed is a cream to powder, soft matte finish. So it won’t dry out the skin but will give a soft airbrushed effect.”

Wannabe Satin Lipstick (€18) lands in a dusty pink nude, adding a fresh twist to KASH Beauty’s beloved satin formula. It’s effortlessly versatile - soft enough for daytime wear, yet bold enough to turn heads after dark.

Low Rise Lip Liner (€15) pairs perfectly, a deep brown mauve with unmistakable ‘90s attitude, made for overdrawing, smudging, or creating that perfectly diffused, slightly undone lip that defined the era.

Completing the trio, Undone Soft Suede Blush (€19) delivers a cream-to-powder formula that mattifies, blurs, and leaves skin looking effortlessly undone in the best possible way.