Powered by plants

Strength & Length might sound like a move for serious gym goers but this time it’s all about hair!

It’s a new range from Aveeno Haircare which could help to strengthen hair while preventing breakages for longer.

For those seeking solutions for weak or fragile hair, the Strength & Length range offers a performance-driven formula that supports the hair from root to tip. It could help relieve a dry, itchy and flaky scalp, whilst helping to reduce breakage and for healthy-looking lengths.

Industry-leading hairstylist Michael Douglas said: “My clients want hair that feels stronger, but not at the cost of scalp comfort. The new Aveeno Strength & Length range is a gamechanger because it harnesses the power of a plant protein blend to build resilience from within the hair fibre.

“It delivers gentle, yet effective, care, creating the perfect healthy canvas for any style. Hair is left not just looking, but feeling, fundamentally stronger from root to tip.”

The new shampoos and conditioners are available from selected pharmacies nationwide for €8.99 RRP each.