The truth about cleansing

It’s a fact rarely discussed, but the act of washing your hair inevitably results in some damage.

This is true whatever your hair type and especially if you are a frequent washer. Harsh surfactants and other aggressive ingredients could strip hair of its natural-occurring protective lipids, leaving its valuable proteins vulnerable to damage, compromising the strand’s overall health.

But there’s a new technology in household favourite OGX shampoos that might help with that. It’s called Lipi Pro Shield technology and was developed by OGX.

It helps protect hair and prevent damage by helping preserve each strand’s lipid content. With this new formula upgrade, OGX shampoos help minimize damage by protecting the hair’s natural lipids, while OGX conditioners now help to replenish depleted lipids, restoring resiliency.

Frank Sun, Research & Development at OGX Haircare, said: “Unlike skin, hair is not a living structure, which means it cannot regenerate itself when it’s damaged. Instead, the hair contains naturally occurring lipids that lend it strength and help protect the hair’s important proteins from damage. We have dedicated our resources to researching and understanding damage and as a result have created Lipi Pro Shield. This effective formula upgrade actively protects proteins and lipids during the wash process, so hair remains healthy and resilient.”