It’s hair to rescue you

Does your hair need rescuing? This could be your hero!

It’s the new OGX Rescue Fusions Hyaluronic Acid Shampoo and Conditioner. These two products have been released to bolster the Rescue Fusions Intensive Treatments Collection, formulated with strengthening and repairing protein, lipids, and amino acids, to help revive, nourish, and protect, and repair your hair in just one use.

Hair damage can feel unavoidable because it stems from multiple sources. Heat styling, mechanical damage, environmental damage, damage from chemical treatments, plus various life stages like perimenopause and pregnancy, can all denature hair, prompting the proteins that make up the hair shaft to unravel. Almost all hair is damaged to some degree, and because it’s not reasonable to expect people to give up styling or colouring, the best line of defence is to repair and protect.

The new Rescue Fusions Hyaluronic Acid Shampoo and Conditioner with pro-vitamin B5 could help strengthen, nourish and protect hair, so it thrives despite whatever life throws at it. Formulated for all hair types, and particularly for hair that has experienced some degree of damage through chemical treatments and heat and mechanical styling, Rescue Fusions Hyaluronic Acid Shampoo and Conditioner help rebuild hair’s strength and restore elasticity. This range helps further maintain the hair’s delicate hydration balance, helping deliver strength without the weigh down.

Frank Sun, Research & Development at OGX Haircare, said: “We sometimes forget that, unlike skin, hair is not living. While skin can tolerate great volumes of hydration, using it to replenish its reserves and support cellular function, hair has a very specific requirement. Give hair too much hydration and it will just sit on the surface of strands, making hair feel heavy. But don’t give it enough and soon your hair becomes brittle and breakable. To maintain the optimum balance of hydration, OGX Rescue Fusions Hyaluronic Acid Shampoo and Conditioner contain large molecule hyaluronic acid, or HA. This hydrating duo helps restore hydration without weighing hair down.”

Also in the range is the OGX Rescue Fusions Prep & Protect Pre-Shampoo Treatment which is aimed at over-styled, over-processed, and over-worked hair while the OGX Rescue Fusions Deep Recovery Overnight Treatment helps to deeply nourish dry, damaged hair, helping restore strength to weakened strands.

The OGX Rescue Fusions Collection is available in grocery retailers and pharmacies nationwide.