The right lingerie is a statment

Forget the outdated idea that lingerie is something you wear for someone else.

That’s according to the team at Susan Hunter Lingerie ahead of Valentine’s Day who are rewriting the rules. They say this season is all about confidence, self-expression and celebrating love in every form.

The team said: “Focusing on yourself is an act of confidence and empowerment—because when you feel good within, everything else shines brighter. Rewriting Valentines is a reminder that you deserve beauty, comfort, and joy every day. The right lingerie isn’t just clothing—it’s a statement: you are worthy, powerful, and perfectly you.”

From beautifully crafted lingerie sets to effortless, wearable styles that feel as good as they look, the collection embraces modern femininity — where softness is strength and sensuality is always self-defined.

“Because Valentine’s isn’t about being chosen, it’s about choosing yourself,” the team added.

Prices start from €48.90. See SusanHunter.ie.