Brighter days are coming
They tugged at our heartstring last year with Mrs Higgins and her rickety old gate, and now Woodie’s DIY are at it again with a new campaign encouraging children and families to plant together.
Woodie’s summer 2021 ad New Best Friend aired for the first time at the end of last month, introducing Ireland to an imaginative little boy called Liam.
The ad shows the adorable adventurer leading someone around a beautiful garden, although we the audience are never quite sure who he is chattering away to.
As he meanders around outside his house, exploring the garden’s various nooks and crannies, it’s clear that this space is at the centre of Liam’s everyday adventures.
He and his new companion embark on an epic expedition where they encounter toe-nipping crocodiles, jump over boiling hot lava on the trampoline and trek through a wild jungle of clothes drying on the line.
Liam then comes to a stop next to his mum’s flower bed where she is working away happily, and that’s when the big reveal comes as to who he’s been talking to all this time . . . a little yellow pansy, which he’s been pulling around in his cart.
As the ad campaign does its thing on the TV, Woodie’s Instagram @Woodies_Ireland will also have plenty of inspiration for budding gardeners young and old, with helpful and easy-to-follow advice from landscaper and gardening expert Brian Burke.
Suzanne Quinn, Digital & Marketing Director at Woodie’s said they wanted to create a piece of film seen through the eyes of a child enjoying his garden, to show there are brighter days ahead with summer on its way.
“Our homes and outdoor spaces continue to be hugely important, as much of what we do is still taking place here. At Woodie’s, we believe everyone can be a homemaker, even as young as Liam,” she said.
Hilda Lyon, Head of Marketing at Woodie’s added: “At Woodie’s, we know that gardening is an incredibly mindful and relaxing past time and watching Liam and his mum spend time together in the garden reminds us that this is a hobby that can be enjoyed by all age groups. When children are encouraged to garden, they have the opportunity to develop a hobby that will grow and blossom with them.”