A solid routine for men

By Geraldine Fitzgerald

A smart routine with quality products is the cornerstone of good grooming but men tend to prioritise efficiency over pampering.

Codex Beauty recommends an effective and relaxing regime to clear pores, soften tough patches and give skin a rested, healthy glow.

Step 1 - cleanse and exfoliate

Take your time with small, circular motions to massage Bia Wash Off Cleansing Oil into your face to remove dirt from pores. Gently rub a warm, damp washcloth all over your face. The heat relaxes facial muscles, and the nubby texture of the cloth provides light exfoliation.

Step 2 - Slap on the serum

This is the pre-amble to your moisturiser, and if you’re missing this step then you’re missing a trick. You only need a few drops to deliver real results, and serums targeting specific skin concerns.

Antu Brightening Serum is light, hydrating and keeps skin firm.

Step 3 - Add a layer of comfort

Skin can be tight and dry after a good cleanse, so layer facial oil under moisturiser for an extra dose of hydration.

Regular shaving often leads to redness and irritation.

This can be eased by Bia Facial Oil to seal in a blend of soothing, nourishing botanicals without any greasy residue.

Step 4 - Moisturise

Top your face oil with a cream to create an occlusive barrier, so all the nutrients you just applied will remain in your skin and not evaporate. Codex Antu Brightening Moisturiser is a restoring daytime moisturiser that defends against airborne pollutants and can to alleviate damage caused by UV light exposure and refines the appearance of pores.

Step 5 – Revive your eyes

The thin skin around the eyes is the first area to show signs of aging and fatigue. It needs specifically engineered products with a light, easy-to-absorb texture. Bia Eye Gel Cream has a unique gel cream consistency and is loaded with calming aloe vera, cucumber and arnica to reduce puffiness and dark circles. Keep it in the fridge for maximum effect in the mornings.

Step 6 - Sweet dreams

Take a bit more time at night to repeat the routine but use a night cream that works as you sleep and your body repairs itself.

Made with a patent pending, potent AntüComplex formula, Antü Brightening Night Cream re-hydrates your skin and can help to improve skin tone uniformity and soften skin overnight.

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