Add vivid colour

By Geraldine Fitzgerald

Lips hidden behind masks for ages will love Giorgio Armani’s new Lip Power, a longwear lipstick with vivid intensity.

Thanks to a unique blending of oils into a hi-tech polymer, Lip Power goes on once and stays put. Longwear lipsticks historically sacrificed moisture, but the Lip Power’s innovative formula ensures all day comfort and rich, bright colour.

First, Lip Power’s satin finish oil acts as a protective film to prevent any tight sensation on the lips. Then a semi-volatile oil, which evaporates 100 times more slowly than typical lip colour oils, coats the lips. As a result, Lip Power’s texture feels comfortable all day long.

The semi-volatile oil concentrates the lipstick pigments, so the colour saturation stays vibrant for eight hours.

With typical Georgio Armani design panache, the case is gorgeous.

Slim, ergonomic, and airtight, Lip Power is the perfect thing to slip into your bag and be good to go for the day.

In 30 impactful shades, suitable for all hues of skin, you’ll find the best compliment for your lips at the Giorgio Armani counter.