Be skin proud

Give a big céad míle fáilte to Skin Proud as it has made its way to Ireland.

Skin Proud champions embracing your skin, texture, pores and all, celebrating the imperfections, and perfections, that make you, you. In April 2020, Gen-Z skincare brand, Skin Proud, launched during a truly uncertain time. Within the first 24 hours on sale, Skin Proud sold one product every seven minutes, illustrating a demand for effective, straightforward, and affordable skincare. Now, the skin-loving range is available in Ireland at Boots.

Nora Zukauskaite, Global Head of Marketing, said: “We’re thrilled with the feedback and support we’ve received for the Skin Proud range since our launch onto ASOS. Making the range even easier to purchase, we’re thrilled to announce our launch on Skin Proud will be among many amazing brands that are true consumer favourites, we’re so excited to see where this new chapter takes the Skin Proud, self-loving movement.”

Among some of the products available are the Sorbet Skin. With an ultra-lightweight jelly texture, this sorbet-like gel delivers skin-loving goodness on a major scale. Free from oil, Sorbet Skin locks in the skin’s moisture for revitalised and healthy, dewy, glowy skin. The moisturiser is formulated with a powerful four-part hyaluronic acid complex for results on every level, along with cooling rose flower water to renew and restore.

Meanwhile quench your skin’s thirst and max out its moisture with Sleep Hero. This is a two-in-one super hydrating overnight face mask. Enriched with nourishing cranberry seed oil and free radical fighting raspberry extract, this mask leaves your skin feeling soft and refreshed, every time.

Why not instantly refresh and hydrate tired skin with the pineapple scented Refresher? Blended with super hydrating Japanese rose water, refreshing aloe vera and refining witch hazel, the ultra-fine mist gives the skin a quick boost, wherever you are.

Ultra-potent and packed full of vitamins, Bright Boost is your skin’s wakeup call in a bottle.

Enriched with brightening vitamin C, revitalising kakadu plum and glow boosting lemon extract you can officially say goodbye to dull and lacklustre skin and embrace the glow.