Lecturers in marketing Michele McManus, Lisa Scannell, Anna Horan, Conor Kelleher and Rose Leahy with students Cian Ryan, Jack Regan, Estefani Hanley and Georgia Ahearne celebrate following their award win. Photo: Darragh Kane

MTU’s marketing department contract DELTA award

Although it wouldn’t be like a marketing department to blow its own trumpet, Munster Technological University’s Department of Marketing & International Business recently gained a prestigious new award.

The department has attained the DELTA Award from the National Forum for Enhancement of Teaching & Learning in Higher Education. The Disciplinary Excellence in Learning, Teaching and Assessment (DELTA) Award is presented to discipline groups who can demonstrate a record of excellence in teaching and learning enhancement and who commit to an ongoing, clearly articulated, shared process of continued enhancement.

The award has been made to lecturers and students in the marketing discipline who comprised a team that made the award submission over the past 12 months.

The marketing department has grown over the past decade with a suite of programmes on offer to full and part-time students.

The marketing lecturers have taken a proactive approach to ensuring that the student experience is centred on real-world problems – an approach called authentic assessment. This places more emphasis on active hands-on learning than theoretical learning and ensures that students are exposed to real marketing problems.

Dr Pio Fenton, Head of Department of Marketing and International Business said: “Our marketing lecturers are fully committed to giving our students the best possible start in their marketing careers. By working with 100s of companies in recent years, we have broken down the walls between theory and practice. Because of this, we are now producing some of the best marketers in the country.”

The Department has worked with a range of companies on their assessment approach.

Dr Fenton added: “The students we have have always been so committed to this approach too. They enjoy the learning experience so much more when they can see the tangible impact they are making to businesses.

“We see this too in the internships our students get in their undergrad programmes as well as the careers they undertake afterwards. They are buoyed by confidence as they know they can hit the ground running. If you would like to find out more about how your company can get involved email MIBCork@mtu.ie.”