Dancing into a new rebrand
An well known organisation on the northside has said its rebrand is an opportunity to firmly position dance in the cultural landscape of Cork.
Firkin Crane in the historic area of Shandon has unveiled a new website and a new brand, in the lead up to its 30th anniversary celebrations later this year.
The newly announced brand called Dance Cork Firkin Crane is a fresh start post-pandemic and expands on the organisation’s mission for dance to be one of the most vital and engaging artforms in Cork and Munster.
At Dance Cork Firkin Crane, professional contemporary dance will again be the priority with a vigorous programme of local and international dance artist residencies, performances, classes and workshops scheduled throughout the year. This next phase of revitalisation will welcome artists and audiences back to the building, enlivening its studios and stages.
Laurie Uprichard, who took up her position as Executive Artistic Director in September 2021, said: “The transition to Dance Cork Firkin Crane will see the team build on its existing supports for dance artists. We have ambitious plans for our 30th anniversary year and beyond. We want to bring new and returning audiences to the building, and to dance, by increasing opportunities for professional dance artists, presenting more performances and developing connections in the local community.
“My door is always open and I look forward to responding to the needs of professional dance artists in Cork and to collaborating with them. We're excited to share this journey with the dance sector and hope you'll join us.”
Dance Cork Firkin Crane comprises two theatre/exhibition spaces and four professional dance studios as well as dedicated artists’ accommodation in the Jack Lynch House, located just a stone’s throw from the building. The organisation specialises in supporting dance artists, presenting dance performances and encouraging people in Cork to engage with dance of all kinds.
The rebrand and website at dancecorkfirkincrane.ie was designed and developed by Hurrah Hurrah, a collaborative brand and design studio based in Cork.